The advantage of writing SEO content
SEO stands for search engine optimisation, which covers the tools and techniques that website and blog owners use to improve their visibility when people search for their types of products and services online.
Many web design agencies heavily promote their search engine friendly website builds so being able to write SEO content to fit with this work will improve your chances of being selected to write web content and articles for clients.
If you can employ these SEO marketing tricks while still writing copy that is informative, engaging and entertaining, you will also be able to command a higher rate of pay. As copywriting sits firmly within the marketing activities of companies, adding knowledge of SEO demonstrates your understanding of and contribution to effective online marketing – which is a valued skill.
Even if you don’t want to write for clients, you can use SEO content writing to benefit your blog postings and develop a substantial following. With a high level of traffic, you can sell your own products (such as guides, reports or e-books) or enjoy an income from placing advertising links within your posts.
The fundamentals: keyword rich copy
When you have established the right keywords, your first step in offering an SEO content service is to incorporate those words and phrases regularly enough within the articles you write so that they help push the site or blog up the search rankings results. The basic principle is that the more often the keywords are repeated, the better the ranking.
However, you should beware of repeating those keywords too often. If you include them too many times, your content may be regarded as spam by search engines and be penalised. In addition, your content will look odd and won’t read naturally, thereby putting off visitors to the website for which you are writing.
Of course, mentioning the keywords too little means that the content won’t be found often enough by search engines so it’s important that you are able to gauge the right balance. There is no absolute right or wrong answer on how often you should include keywords but experts do agree that it’s crucial to incorporate the most important keyword or phrase in the title and within the first sentence.
If you can weave those keywords in to your copy without affecting the reading quality, you should be in demand as a web content writer.
Taking SEO further
You can enhance your SEO knowledge further by gaining an understanding of the importance of headlines and lists. Pushing keywords into your headings and bullet point lists are solid techniques in creating good SEO copy without making the text sound unnatural. Adding them into any accompanying descriptions of photos or images also helps.
Learning how to insert links to other pages on the website or to credible third party websites within each piece of text is another solid way of helping to increase your content’s visibility. Installing links that use your keywords or phrases is even better – for example, using the name of a product as the link title rather than ‘click here’.
If you really want to be regarded as an SEO writing expert, being able to use HTML is a big plus. HTML stands for HyperText MarkUp Language and is used to display web pages. The HTML language consists of a number of elements such as tags that are formed using angle brackets (for example, <h1>, which marks the first heading in an article).
Because web browsers read and use the tags on a page to interpret its contents, using HTML within your writing services will be a big plus in terms of your repertoire. Not all content writers provide this type of service but a high proportion of clients would like HTML formatted content
There is a far easier alternative to learning how to use HTML if you use WordPress to write your own blogs or for your clients. SEOPressor is a tool that I use all the time. It can often help an article get to the top of google in a matter of hours. It will analyse and optimise your copy to push your blog up the search ranking results and doesn’t require any technical knowledge. Its services include:
- Measuring keyword density
- Creating title, H1, H2 and H3 tags
- Analysing how well your keywords have been placed
- Reviewing images and links and making suggestions to improve search engine rankings
- Using bold, italics and underlining to highlight keywords and phrases.
As you can see from the screenshot, the tool provides you with an SEO score and a keyword density rating. When you have got used to SEOPressor’s menus, it only takes a few minutes to optimise your blog content.
You need to buy the WordPress plugin to be able to use it but you may find it worth the investment if you use your blog to promote your services or to earn money through affiliate or advertising links.
You can also create a valuable niche as a supplier of professional SEO articles to other WordPress bloggers. Marketing your writing services as HTML ready places you above the vast majority of SEO writers and you may find that you win new clients as a result of your investment.
If you feel that SEO writing is for you, adopting some of these techniques will get you started and allow you to market yourself as an internet marketing-savvy writer.
SeoPressor is an awesome tool that I use all the time and the good news is it doesn’t cost much, here are the details if you want to know more: CLICK HERE
Even if SEO is not as important as it once was you need to keep in mind that keywords are the terms that folks are looking for so they are still relevant in trying to attract visitors to your pages. In the next article I show you how to correctly write blog posts: CLICK HERE
Author: Marc Walton
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