How an e-book can generate income
With a little effort, most writers can produce their own e-books and use them for a variety of purposes.
These days, many people are used to reading – whether it be a novel, non-fiction book, guide, report or article – on a smart phone, tablet, laptop or e-reader and it has never been easier to publish your work online.
The next section of this article will explain how you can write an e-book but you’ll naturally want to know how you can use it to earn money.
There are a wide variety of ways to exploit the e-book phenomenon and some of them are explained below.
- Sell your e-book directly on formats such as the Kindle and the iPhone and/or on your own website. If you are an expert on a particular subject or have access to reliable sources of information, the content that you produce will be of value to others. Following this option will require some follow-up marketing effort, such as blogging or linking to other websites, to promote the existence of your book. We will cover this subject in greater detail later.
- Use your e-book to establish your credibility and give it away to interested people on your blog or website. Here is a link tomy own Ebook which I give away free. Although I don’t earn any money directly from readers of the book I collect readers email addresses so I can grow my list AND if readers like the book and believe I am truly an expert they are more likely to buy from me in the future. Please Click Here to Download the eBook
- On a personal note I have given away over 20.000 copies of my “How to Trade Forex” ebook & not received a penny directly BUT all readers had to join my list & many joined my forex mentor program and bought over $1.000.000′s of products.
- If, for example, you can write a quick guide on how copywriting can improve the success of a website, it will serve as a demonstration of your knowledge and abilities and encourage clients to use your services. In the Diary area our own writing test pilot, Richard Ellis will let you have a copy of his first attempt at writing an ebook on “How to Become A Writer”
- Ask people to provide their email address in return for a copy of your e-book. If you are in the business of sending newsletters that contain advertising or selling a range of your own informational products, a growing email address list is a valuable commodity.
- Build affiliate links into your e-book as you write it and receive a commission each time your readers click on the link and make a purchase. This is best used if you have blogged for some time and have built up an established following that trusts your opinions and recommendations.
- If you have a lot of material on one subject, you may feel able to write an online course to teach those skills to others. In that case, a reduced summary report can help to sell that course and direct people to your website or blog.
- Set yourself up as a specialist in e-book writing. Many businesses need guides, reports and e-books to promote their products and services but don’t have the resources or the skills to produce them. You could charge a fee to write an e-book for them.
Where to find material for your e-book
Fortunately, readers don’t expect non-fiction e-books to be very long so it doesn’t necessarily take a huge number of hours to write one. There are a number of ways to generate material for your e-book but one of the first places you should look is the content you have already written (for yourself, of course, not for clients). Have you blogged on a topic for a number of months? Have you submitted a series of articles to online directories? These could well form the backbone of your e-book and may only require some updating and additions.
If you don’t have much of a portfolio, you will have to find a topic and then research it carefully. There are a multitude of sources out there but consider joining LinkedIn so that you can ask questions of experts, as well as some discussion boards that are associated with professional bodies. Choosing a topic on which you have some knowledge is recommended, so that you can bring your own slant to your work.
When thinking about how to approach your e-book, you should bear in mind that people buy non-fiction books or informational products to meet a fundamental need. Some examples and suggested topics are:
|Feeling attractive or loved||How to attract the perfect partnerHow to lose weightHow to transform your image|
|Being financially secure||How to get that promotionWays to earn extra moneyHow to invest safely in stocks and shares|
|Having good health||How to combat stress at workThe best diet for your lifestyleHow to create a fitness regime that you’ll stick to|
|Feeling fulfilled||How to life coach your way out of a rutTips on successfully changing careerHow to figure out your life goals|
If you want to improve the chances of your e-book being popular, try to tie your subject into one of those fundamental needs. If your expertise lies in organic gardening, you could write an e-book on how to save money by growing your own produce all year round or how to improve your health by creating a vegetable garden.
If you need further inspiration, the self-improvement and reference sections of bookstores (both online and offline) can help.
Tips on writing an e-book that readers will enjoy
Getting the structure right is important. If you are providing a solution, you should think through what steps your readers will need to follow to get to the answer. Each chapter should cover a particular section of the solution and then detail in what order readers need to take action. A nice way to end each chapter is to ask a number of questions or to include a checklist that summarise its main points.
There are ten essential factors to bear in mind when writing an e-book that will appeal to your audience.
- Make sure that your title is catchy, attention grabbing and full of your subject’s keywords.
- Adopt the right tone. In most cases, this will be one of friendly authority to ensure clear communication and credibility.
- Use bullet points, lists, tables and graphics to break up the text. Pages of text look boring and will put off readers. (However, bear in mind that these may cause formatting problems if you intend to publish on e-readers.)
- Incorporate questions, particularly rhetorical ones, to help readers identify with you as the author.
- Anecdotes and individual stories add life to the information you provide. Add these wherever you can.
- Ensure that every chapter plays a part in addressing your reader’s need. If you go off topic, be ruthless and cut it out.
- Keep chapters short. It makes your e-book look cleaner and motivates your reader if they can achieve some quick wins, particularly at the start.
- If you are quoting experts, pay particular attention and make sure that what you type is exactly what they said.
- Be focused. If you end up being distracted by websites, the radio or the TV, the quality of your writing will suffer. Turn off those distractions and try to write for bouts of half an hour at a time.
- Proofread carefully. If punctuation and grammar are not your forte, ask someone else to do it for you. Readers will assume that a poorly written e-book will contain inaccurate information.
In the next section we cover the subject of how to make money writing articles for newspapers and magazines. Thus used to be a lot harder to get into BUT recent changes mean it is not impossible: How To Write For Newspapers & Magazines
Author: Marc Walton
Please feel to leave a question or comment in the box below each article