Here you will find your freelancers blueprint for success. A complete step by step guide to everything yo need to do to becoming a successful freelancer
Unique Selling Points
or USPs are what makes every business different from its competitors. Your USPs are the unique reasons why your customers choose you and not your competitors. Identifying your USPs is probably one of the hardest tasks you’ll face in your business, but is well worth the effort.
Aim to identify at least three. These might relate to your service, your communication, your experience, but either way they need to relate directly to your potential client’s needs and need to describe succinctly what you have to bring to the table that others mightn’t.
In my case, my Unique Selling Points are:
- I only write about things that I know about, for audiences I understand. That may sound odd, but you’d be amazed at how many copywriters try to write about anything and everything for anyone and everyone :)!
- I deliver on time and above expectation every time. Most of my clients are long-term and stick with me because I NEVER let them down and only send them work that I’d be happy to have published with my name next to it. Most of my clients publish my work under their own name but I am long enough in the tooth and professional enough to realise that means that the quality of my work is even more important for them.
- I have a huge breadth and depth of knowledge in the areas I work. What this means is that I can add value to my clients businesses way above and beyond simply writing articles. I “get” what they’re trying to achieve and often manage to find “out of the box” solutions to get them the results they need.
Once you’ve identified your USPs, you need to get to work to describe them really clearly and in an appealing way that’ll have your potential customers eating out of the palm of your hand. When you’re happy with the wording of your USPs, make sure they appear on your freelance profiles and on your website. This is not the time to hide your light under a bushel. Be honest, but at the same time, boost yourself to the max. Don’t forget the old adage, you only get one chance to make a first impression.
Work hard to identify your USPs and your first impression will be a winning one, that’s for sure.
If you need help to formulate or to describe your USPs, you can contact me firstname.lastname@example.org and get a FREE 30 minute consultation (my schedule permitting).